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Big 4 expertise.Boutique execution.

We work directly with founders and innovation leaders, on ventures, production AI, and the operating models that let organisations move.

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Hong Kong · APAC · International
About
Mark Goodchild, Founder of MultipleWorks

Mark Goodchild

Founder

I spent eleven years at EY leading innovation and transformation for Fortune 500 clients, building new ventures, designing operating models, and helping organisations move from strategy into something that actually delivers. Across a 25-year career spanning media, financial services, government, energy, telco, and retail, with a background in military instruction and coaching underneath all of it.

I work with pre-revenue startups and listed company boards, early-stage founders and enterprise leadership teams. MultipleWorks exists to work alongside them, senior-led and hands-on, focused entirely on your outcome.

Three areas of work.

Senior-led across all three. One Diagnostic to start.

01 / Artificial Intelligence

AI that knows your business.

Foundations that turn generic AI into institutional capability. Four foundational artefacts, three maturity levels, one entry point. For the executive making enterprise AI decisions.

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02 / Innovation

Innovation that ships.

The operating machinery that turns innovation ambition into shipped commercial outcomes. Three foundational artefacts, three maturity levels. For the innovation function under pressure.

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03 / Ventures

Ventures, built on your terms.

Senior, hands-on support for founders building their own ventures, pre-seed to Series A. Cash terms, founder calendar, no equity by default.

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See all three

Every engagement is senior-led and hands-on. We listen before we advise, and the measure of success is always what gets built, not what gets presented.

Selected work

Selected engagements since founding.

Pre-Series A Startup

6 months

Challenge
Strong domain expertise, no business infrastructure: operations, GTM, and ways of working all needed building from scratch.
Approach
Built the company from idea to investment-ready: operations, R&D pipeline, and customer acquisition engine.
Outcome
Business established, seed funding secured, and first client portfolio built.

Hospitality Venture

18 months

Challenge
A concept with potential but no operational structure, funding, or team.
Approach
Built from concept to launch: business development, funding secured, team built, venue opened.
Outcome
Multi-million dollar revenue. Still operating.

Fitness & Health Tech

In Progress

Challenge
Founder with a strong concept but needing to accelerate from idea to operational business, and attract early funding and investors.
Approach
Building the full venture: product, operations, and customer acquisition for a fitness and rehabilitation platform.
Outcome
In progress. Currently undertaking investment rounds.
Thinking

Writing on ventures, AI, and how organisations work.

All thinking →
27 May 2026·10 min read
Production AI

AI in the enterprise: where it works, and where it disappoints

Every AI vendor is currently selling autonomy, while the actual delivered value sits in a much narrower set of patterns. Six that deliver, and three that get sold as AI but tend to disappoint in production.

Read the article →

Built alongside consulting

We built Maestro for our own AI work. It turned out others needed it too.

Maestro puts your organisation in control of what your AI knows, what it is permitted to say, and what it actually said. Enterprise deployments available soon, register your interest here.

Open standard

Score: vendor-independent AI knowledge management and governance.

An open standard for encoding what your AI knows, what it is permitted to say, and what it actually said. MIT licence. Maestro is built on Score.

Contact

Get in touch

We'll respond within 24 hours.

hello@multipleworks.com.hk