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Big 4 expertise.Boutique execution.

We work directly with founders and innovation leaders, on ventures, production AI, and the operating models that let organisations move.

See the work→Read the thinking→
Hong Kong · APAC · International
About
Mark Goodchild, Founder of MultipleWorks

Mark Goodchild

Founder

I spent eleven years at EY leading innovation and transformation for Fortune 500 clients, building new ventures, designing operating models, and helping organisations move from strategy into something that actually delivers. Across a 25-year career spanning media, financial services, government, energy, telco, and retail, with a background in military instruction and coaching underneath all of it.

I work with pre-revenue startups and listed company boards, early-stage founders and enterprise leadership teams. MultipleWorks exists to work alongside them, senior-led and hands-on, focused entirely on your outcome.

What we do

Venture Building

From idea to launch. Strategy, architecture, and execution in one engagement, delivered directly.

Production AI

AI that actually ships. Use case prioritisation, technical architecture, and team enablement, built for organisations that need results, not pilots.

Innovation Consulting

Build and operate new ventures inside your organisation. Operating models, governance, and scale-up operations for teams ready to move.

Leadership Coaching

From technical expert to venture leader. 1:1 coaching and team development for founders and technical leaders.

Every engagement is senior-led and hands-on. We listen before we advise, and the measure of success is always what gets built, not what gets presented.

Selected work

Selected engagements since founding.

Pre-Series A Startup

6 months

Challenge
Strong domain expertise, no business infrastructure: operations, GTM, and ways of working all needed building from scratch.
Approach
Built the company from idea to investment-ready: operations, R&D pipeline, and customer acquisition engine.
Outcome
Business established, seed funding secured, and first client portfolio built.

Hospitality Venture

18 months

Challenge
A concept with potential but no operational structure, funding, or team.
Approach
Built from concept to launch: business development, funding secured, team built, venue opened.
Outcome
Multi-million dollar revenue. Still operating.

Fitness & Health Tech

In Progress

Challenge
Founder with a strong concept but needing to accelerate from idea to operational business, and attract early funding and investors.
Approach
Building the full venture: product, operations, and customer acquisition for a fitness and rehabilitation platform.
Outcome
In progress. Currently undertaking investment rounds.
Thinking

Writing on ventures, AI, and how organisations work.

April 2026·4 min read
Production AI

Your AI assistant doesn’t know you. That’s not a prompting problem.

The reason your AI assistant keeps disappointing you on anything business-specific isn’t the model, and it isn’t your prompts. It’s several missing knowledge layers.

Read the article →

Built alongside consulting

We build things, not just advise on them. Maestro is one of them.

Maestro is a skill management platform for AI assistants, built on the Score open format. Private beta. Join the waitlist.

Contact

Get in touch

We'll respond within 24 hours.

hello@multipleworks.com.hk