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Complexity,resolved.

When your strategy needs defining, or your programme needs rescuing. I bring clarity to your hardest decisions, and own the delivery end to end.

Hong Kong · APAC · International

The track record behind MultipleWorks.

Twenty-five years on the problems organisations could not resolve themselves.

A FTSE 100 telecommunications group needed a finance and regulatory-reporting transformation its incumbent advisor could not deliver. I designed it, and the programme went on to become a published industry case study.

A FTSE 100 media and advertising group’s regional ERP implementation was failing. Brought in to rescue it, I took command, revised the approach, and brought the programme home on time and on budget. On the strength of that, the board asked me to course-correct the group’s global shared-services strategy and business case.

A consulting firm in APAC wanted products that would run alongside its advisory work and generate annuity revenue. I designed, built and ran the innovation hub that delivered it, from concept through to live operation.

Eleven of those years at EY, leading their digital and emerging technology consulting practice across the UK and APAC.

Mark Goodchild, Founder of MultipleWorks

Mark Goodchild

Founder

I spent eleven years at EY leading innovation and transformation for Fortune 500 clients, building new ventures, designing operating models, and helping organisations move from strategy into something that actually delivers. Across a 25-year career spanning media, financial services, government, energy, telco, and retail, with a background in military instruction and coaching underneath all of it.

I work with pre-revenue startups and listed company boards, early-stage founders and enterprise leadership teams. MultipleWorks exists to work alongside them, senior-led and hands-on, focused entirely on your outcome.

Where this shows up.

The work spans three areas. The constant across all of them is the same: senior judgment on the hard, consequential problems, owned from decision to delivery.

01 / Artificial Intelligence

AI that knows your business.

Foundations that turn generic AI into institutional capability you can govern and defend: what it knows, what it is permitted to say, and a record of what it actually said. Built to the bar that risk, audit and the regulator will set. For the executive making enterprise AI decisions.

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02 / Innovation

Innovation that ships.

The operating machinery that turns innovation ambition into shipped commercial outcomes. Three foundational artefacts, three maturity levels. For the innovation function under pressure.

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03 / Ventures

Ventures, built on your terms.

Senior, hands-on support for founders building their own ventures, pre-seed to Series A. Cash terms, founder calendar, no equity by default.

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See all three

Every engagement is senior-led and hands-on. We listen before we advise, and the measure of success is always what gets built, not what gets presented.

Selected engagements since founding.

Pre-Series A Startup

6 months

Challenge
Strong domain expertise, no business infrastructure: operations, GTM, and ways of working all needed building from scratch.
Approach
Built the company from idea to investment-ready: operations, R&D pipeline, and customer acquisition engine.
Outcome
Business established, seed funding secured, and first client portfolio built.

Hospitality Venture

18 months

Challenge
A concept with potential but no operational structure, funding, or team.
Approach
Built from concept to launch: business development, funding secured, team built, venue opened.
Outcome
Multi-million dollar revenue. Still operating.

Fitness & Health Tech

In Progress

Challenge
Founder with a strong concept but needing to accelerate from idea to operational business, and attract early funding and investors.
Approach
Building the full venture: product, operations, and customer acquisition for a fitness and rehabilitation platform.
Outcome
In progress. Currently undertaking investment rounds.

Maestro and Score: a governed AI runtime, built in-house.

The brief
We needed AI that knew our own business and could be governed to the standard regulated work demands. Nothing on the market did it that way, so we built it.
What we built
Score is an open, vendor-independent standard for encoding what an AI knows, what it is permitted to say, and what it actually said, published under an MIT licence. Maestro is the runtime that enforces it, the working system behind our own AI engagements.
What it proves
We architect and ship governed AI. The foundations we build for clients are the ones we run ourselves, to a bar set by risk, audit and the regulator.
Open standard

Score: vendor-independent AI knowledge management and governance.

An open standard for encoding what your AI knows, what it is permitted to say, and what it actually said. MIT licence. Maestro is built on Score.

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